In a survey of 481 executives by Harvard Business Review Analytic Services, 85% of respondents said an effective go-to-market strategy is important, with 55% planning to increase their GTM budget. Yet with only 29% saying their organization has an effective GTM strategy, there’s clearly room for improvement in this crucial area. Download the analyst report to discover the tools necessary to effectively implement a GTM strategy.

View: HBR Unlocking Go-to-Market Success with Insight Into Strategic Initiatives

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